A Different Architecture and Paradigm of the Event





It’s nothing new.
It is nothing revolutionary.
It is a game.
We are playing all the time.
Different ages, different games, different rules, but we are playing.
Sometimes we win sometimes we lose, but always learn.
Sometimes we are artists, sometimes we are sportsmen but always human.
Sometimes it is dangerous, sometimes it is fun but always emotional.
We love playing.
Usually all our memories are of a play.
All our thoughts, decisions, acts and consequences are part of the game process.
Every game makes sense.
Every game contributes to our success.
After every Game Over we start again because that life is about.
We never stop playing because it would mean the END.PLAY means game
PLAY means performance
PLAY means movement
PLAY means thinking
PLAY means physical effortEventhinkplay is a multi-layered, distinctive experience platform which incorporates added value in every project.

Culinary is ART
This is the only art which simultaneously engages all senses.
This is the only art which is practiced by all of us turning everybody into an artist.
This is the only art which can satisfy basic needs along with aesthetic and ethic ones.
This is the only art which has direct impact on our holistic wellbeing.
This is the most diverse and immersive art possessing the largest arsenal of expressive means.THE CULINARY IS THE ULTIMATE ART
Every fragment is a part of the event, not apart from it.
We redefine the landscape through a horizontal, decentralised philosophy.
By rejecting rigid structures in favor of a disordered layout and freestyle attendance, we create a space where appearance and flow are designed by personal interest.
Our approach is a consistent multidisciplinary fusion - where AI, technology, visual arts, immersive technique, culinary arts and sensory science converge into a single Synthesis Art.Event < sense infused act and performance.
Guests&Clients < participants, creators, curators.
Food stations < immersive installations.
Drinks stations < liquid workshops where everybody could be a mixologist.
Staff < artists & curators.MENU < {MeNew} a new concept tailored to every occasion, every time we tell different story, with different sense and different scenario, as your occasion is.
What will be the {MeNew} format, what will be the content- it is unknown, it is to be curated for you and with you…in order to play it.
Plating < {Playthink} play that thing, provoking the participants to design their own work, to create their own shapes, to arrange food puzzles, to present their own concepts, to share them with others… to play.